Eco Friendly?

Now hears a question, Crocodilla a local client markets the Solamagig range of Infrared Patio Heater. I designed an advert for them for the BBC Gardeners world and to my amazement the ASA had a problem with the term - Zero Direct CO2 Emissions, even though there are no direct CO2 emissions! Infrared does not burn oxygen when producing heat. Of the electricity used, to power the machines over 90% is converted into Infrared heat. The electricity being produced to power the machines may create direct CO2 emissions, but not on my patio!